Alumni Magazine
One of Mayo Clinic’s flagship publications, “Alumni,” connects physicians, researchers, and scientists to their alma mater and each other.
Alumni Magazine
Mayo Clinic publishes a quarterly tabloid print magazine featuring the accomplishments of its alumni. Alumni is distributed to more than 36,000 physicians and scientists across 83 countries and 50 states. The issues celebrate innovation and the notable alumni who revolutionize the world of healthcare, while also looking back to historical moments in Mayo’s history of advancing patient care.
Creative partner: McGuffin Creative Group
This issue uses vividly stunning ways to depict AI, both through stylized photography and custom illustrations. For added impact, a custom cover of transparent blue acetate was paired with an artistic rendering of a historic medical illustration on the opening page. When the blue cover is laid over the illustration, a hidden title is seen: "Reveal the Power of AI," symbolizing Mayo Clinic's opportunity to uncover new insights and innovations.
